October this year, the State Council issued "Opinions on Promoting the Reform and Development of Tourism" (hereinafter referred to as "Opinion"), and plan to further promote the reform and development of tourism. Insiders said:. "" Opinion "is in a critical period of restructuring and development of China's tourism industry issued a programmatic document for deepening reform and scientific development of China's tourism industry pointed out the direction and path," where "opinion" clearly stated: " To get rid of the travel agents around the provinces set up branch, located store policy restrictions, to encourage travel agencies and tour travel company brand reputation and high regional chain of actively fostering the growth of market players to support tourism enterprises, encourage the development of professional tour operators, promote the advantages of tourism enterprises to implement trans-regional, cross-ownership mergers and acquisitions, to create cross-border integration of industry groups and industry alliances, support with independent intellectual property rights, the national brand of tourism enterprises bigger and stronger. "